AIRBNB HOST CAMPAIGN
Helping Sydney turn space into cash
Airbnb wanted to redevelop a global campaign around to idea of "Put your space to work" and retarget the concept for a Sydney audience.
The challenge was to run an awareness campaign in Sydney to increase the number of people registering their property as a host.
The solution was to clearly demonstrate to people the ability they have to use their space to earn extra income. That’s money they can then spend on things they really want: going on holiday; buying a new surfboard; even starting a business. By sourcing genuinely interesting stories from local hosts with Sydney-specific copy and artwork, we were able make the adverts as relevant as possible to people across the city.