SIMPLE X LITTLE MIX PARTNERSHIP
MIX UP YOUR MAKE-UP
Simple teamed up with the world’s biggest girl band – Little Mix. The campaign centered around the four women in the band and their journey of experimentation and discovery using the Simple range. Teen girls, the primary target audience, are on a similar journey and are encouraged to have fun with the range and find their new look.
The challenge was for Simple to gain relevancy in the new Gen Z powered climate.
The solution was to team up with Little Mix, the 21st century manifestation of girl power. Promoting the partnership and a new limited edition line of products was a huge suite of content pushed across social and DOOH.
Role: Co-Art Director/Co-Designer
Skills: Art Direction, Design, Motion
Agency: TMW Unlimited