Post without the office - Australia's simplest delivery service for the online marketplace
Note: now changed to Sendle. Everything happens at the click of a button today. Book a holiday, transfer money, buy a new dress. But when it comes to posting a package we step back in time to the slow queue heavy world of traditional post. Zeleport is out to change that and bring the postal service into the 21st century.
Zeleport utilises the power of established courier networks to enable you to send a package door to door within or between any capital city in Australia with a simple click. You just need to know the email address of who you’re sending to then choose who pays. They'll take care of the rest. Forget the post office complexity and zeleport it!
The challenge was to take this brand new platform and introduce it to Australia, while narrowing down the target market for the service.
The solution was to create a brand look and feel suitable for the modern online marketplace all housed within a simple landing page. The user journey introduced the consumer to the service, how they might be able to benefit from it, the pricing structure and finally how it will actually work. To get a better understanding of the potential target audience(s) we alternated the hero messaging, focussing on everything from pricing to ease of delivery.
Built for eBay and Gumtree.
Built for the modern marketplace - all you need is an email.
Built for the safety conscious.
Built for convenience of delivery.
Built for cost effectiveness.
Role: Art Director/Designer
Skills: Art Direction, Branding, UI Design, Visual Design
Agency: Step Change