Building a Brand From Zero to Hell Yes!

Car buying can feel like a full‑time job – endless browser tabs, countless comparisons, and severe decision fatigue. Enter Yes Auto. Built from the ground up – naming, tone of voice, visual identity – it’s a car‑discovery platform with personality, designed to make the process easy, human, and genuinely enjoyable.

An optimistic colour palette, playful typography, and copy that turns heads give the brand attitude and a reason to smile. Clean layouts, a flexible design system, and punchy motion make the brand confident, versatile, and oh‑so‑eye‑catching. Because when it comes to finding the right car, there’s no room for maybe.

Nice work, right?! So, what did I actually do on this project?

Role: Senior Designer and Pseudo-Copywriter 💻
Contributions: Logo refinement, design system (colour palette, typography treatment, graphic devices), motion graphics, and several of the better headlines 😉
Shout-out: Lorena Teruel – Design Director and Firefighter 🔥